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Channel: Overheard in the tech blogosphere » mobile marketing
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Overheard – Augmented reality in Amsterdam

“If you want to inject real wow factor into your mobile campaigns, you want augmented reality (AR). The customer points a camera phone at a barcode image on a billboard or magazine, and they see a 3D...

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Overheard – Mobile marketing

Mobile marketing isn’t just mobile Web sites. It also includes banners, short codes (like the codes you send text messages to when voting on American Idol), ads in phones’ video programming and even...

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